“[A] podcast is one of the best ways for thought leaders to connect with their intended audience.” Ginni Saraswati
Maybe you’re asking, who or what is a thought leader? Put simply, a thought leader is a person who is an authority on a certain topic. If you were to study different varieties of chocolate, their flavors, their manufacture, their origin, you might be called a chocolate thought leader.
Followers might visit your social media channels or read an article you’ve written to learn about your topic of interest. Yes, active social media accounts and visibility on platforms like Medium are great ways to engage followers, but a podcast allows for a thought leader to get more casual in their content.
Say you’re enjoying a bittersweet ganache new to the market, and you can’t wait to tell your audience about it. A podcast is a perfect place to share the sensation, the smell, the taste; it can even be a space to reminisce about your personal connection with how you discovered the chocolate. Podcasts grant that deeper connection for thought leaders to talk about personal stories and give followers fun little insights into their day.
Podcasting is a time commitment, but so is thought leadership. You will be expected to stay up-to-date on trends. In her article on SWAAY, Ginni says, “If something newsworthy occurs in a thought leader’s industry, then the public wants to hear what they have to say about it as soon as possible. Podcasts are an intimate space for detailed chats and hot takes on timely topics.”
Podcasts allow thought leaders to build trust between themselves and their followers. It is incredibly hard to prove you’re an expert in your field, but there’s no better way to build trust than to spend time with your audience each week.
To read more about how podcasts are great ways for thought leaders to share a piece of themselves and also build the trust of their followers, read Ginni’s article on SWAAY.com