How Traffic Helped Launch Ginni Media
“You never really start out in life where you’re going to end up,” says Jarie Bolander of The Entrepreneur Ethos Podcast in conversation with CEO of Ginni Media, Ginni Saraswati.
Ginni stumbled into entrepreneurship at a completely unexpected moment: while sitting in traffic! She was on the way to her corporate job, and she found herself asking what the point of it all was; the traffic, the career. Did she really want to do this for the rest of her life?
The answer was a resounding ‘no’!
Once Ginni made the decision to leave her corporate job, she worked in radio where she edited podcasts on the side. Through those experiences, Ginni started her own podcast which finally led to the birth of Ginni Media.
Now in its fourth year, Ginni Media strives for exceptional customer service and cultivating loyalty. Ginni is proud of the fact that not one penny has been spent on advertising and every one of the company’s clients has come through word of mouth.
One of the most satisfying parts of owning Ginni Media is the client base. Ginni says, “Ginni Media clients tend to be people or companies that really want to tell a story, make an impact and make a difference in the world,” which is aligned with the mission of Ginni Media; to support and work with podcasters who want to raise the bar in their industry and encourage new thinking.
To hear more about how Ginni Media attracts like-minded people and brands, check out, Know Yourself with Ginni Saraswati on The Entrepreneur Ethos Podcast with Jarie Bolander!