With the continued uptick in podcast popularity and with annual growth rate projections on the increase, podcasting remains a huge opportunity for everyone from big-name brands to hopeful thought leaders.
Ginni Saraswati says, “when compared to other digital media platforms today, podcasting remains a somewhat untapped market.”
How can you keep your content relevant and grow your audience? Ginni offers a few key insights in her article in Entrepreneur, 4 Methods Podcasters Can Use to Keep Up With Industry Trends.
To paraphrase an old adage, if you create high-quality content, they will listen.
A word of caution: Creating podcasts for the sake of adding to the noise will be detrimental to your goals but knowing your audience will help you create relevant content for them, and data analytics could help you boost not only your advertising and sponsorship but also your listener base.
Take the time to care about your audience and they will place their trust in you.