The Ginni Show is our founder Ginni Saraswati’s podcast. Launched in 2016, the podcast’s infectious positivity and honest take on life’s hard knocks gives it broad, global appeal.

Sailing into the horizon.

TGS was already a successful podcast in the genre of personal journals. It was nominated for the Australian Podcast Awards and was a dual Top 10 Finalist at Nova’s Podquest. However, since its pilot episode, the show moved away from the host’s stories about life as a brown girl living in Australia and towards interviews with high-profile guests from the entertainment and wellness industries.

Ginni is a talented interviewer (sure, we’re biased as her team, but listen to this!) Even though we loved the lively banter, we missed the sound-inflected stories about her upbringing and experiences as a person of color who was also learning about her sexuality and feeling very different from the world around her. So, we decided to hybridize the podcast, fusing guest interviews with Ginni’s special brand of humor and storytelling to set the scene.

Travelling allows you to become many different versions of yourself.

Born in Sri Lanka, brought up in Australia, and now putting down roots in the US, Ginni’s worldly experiences and her love of personal journaling was our source of inspiration. We had the idea to explore themes common to travel memoir: Exploration, making emotional connections, formative experiences, courage during times of crisis, finding the funny side of life, celebrating difference, marveling at the world, and the beauty of nature.

This approach gave our audio team a new lease of creativity, enabling them to design sounds and music influenced by culture and place. We also found that this vision closely matched Ginni Media’s brand identity and values, which promotes sound as a means to surround listeners in a story.

A looking-glass for Ginni Media’s dreams and ambitions.

Inspired by the ‘show-and-tell’ formats first popularized by the BBC’s Desert Island Discs, we ask guests to prepare up to five meaningful places to ‘bring in’ to the interview, each of which should be connected to specific moments in their lives.

From this guest brief, our team researches the geographic locations and comes up with interview questions, as well as a guide to forge a realistic soundscape that will set the stage for the interview. Ginni frames each interview with a scene-setting prelude and postscript, to help listeners feel as if they are there, treading the same paths on which our guests once walked.