The days of gathering around the radio to listen in to a one-hour program was given a new lease of life through podcasting. And suddenly, you could do much more. You could listen in whenever it was convenient to you. You could listen wherever you were in the world. You could take it onto your morning commute, to give the journey a little more pizazz.
Nowadays, people are more likely to tune into something that suits their interests, and podcasting caters to every niche.
CEO of Ginni Media Ginni Saraswati is well versed in both the radio and podcasting worlds. She says,
“I feel podcasting is, in a way, like radio on demand.”
In this article on One World Herald, Ginni shares:
- Her perspective on how the radio industry sparked the podcast industry
- The current advantages of podcasting vs radio
- How to hit that sweet spot on the radio-podcast spectrum
Learn more about audio-history-in-the-making in “How Podcasting’s Humble Roots Lie In Radio” by Flora Goodman, featuring Ginni Saraswati, on One world Herald.